Singapore – CNBC has announced the start of a new series The Edge, a 30-minute programme that looks at the long-term investment opportunities created by today’s technological innovations. The show will explore the potential of innovation - from how new products and ideas will shape our lives to the long-term investment opportunity that will bring investors high-yield returns. The Edge The Edge will use CNBC’s global network, tapping into its … [Read more...] about CNBC to premiere “The Edge”
The Edge
CNBC launches ad campaign to thank viewers across Asia Pacific
Singapore – CNBC has launched a pan-Asian advertising campaign to thank viewers for making it the number one international business and financial news channel across the region, based on the latest figures from the Pan Asia-Pacific Cross Media Survey (PAX). Created in-house, the campaign uses the headline “Thank you for making us #1” and features the anchors of Squawk Box Asia (Bernard Lo, Lisa Oake, Martin Soong), Cash Flow from Australia (Oriel Morrison) and Managing Asia … [Read more...] about CNBC launches ad campaign to thank viewers across Asia Pacific
CNBC embarks on pan-Asian campaign for Squawk Box
Singapore – CNBC has launched a pan-Asian advertising campaign to strengthen awareness of its flagship morning programme, Squawk Box, by promoting the network’s extensive coverage of the biggest stories of the moment—the U.S. elections and China’s transition. The campaign titled Their Call, Your Money, geared towards audience tune-in for Squawk Box, features online and TV ads across the network and is accompanied by print ads running in the Wall Street Journal Asia, … [Read more...] about CNBC embarks on pan-Asian campaign for Squawk Box
