Beijing – Following the success of its 2012 Chinese New Year campaign, Pepsi has again partnered with Youku Tudou on a web movie campaign, Bring Love Home. The 30-minute web movie premiered January 21, simultaneously on Youku.com, Tudou.com, and in a Beijing theatre packed with Pepsi celebrities. Pepsi's 2012 campaign of the same title involved a web movie released on Youku and a call for Youku users to upload videos expressing their wishes for their family members. Prior to the movie … [Read more...] about Pepsi steps up with expansive web movie campaign