Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and Synamedia, the world’s largest independent video software provider, today announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics. With its new addressable advertising offer, Astro’s media … [Read more...] about Astro debuts region’s first TV addressable advertising using Synamedia Iris
Technology
BBC Studios brings premium British content to Singapore through a partnership with Singtel
BBC Studios announced on 1 December that it will launch linear channels BBC Earth, BBC Lifestyle, CBeebies and BBC World News together with on-demand channel BBC First and multi-genre SVOD service, BBC Player on Singtel TV, Singapore’s leading network and pay-TV provider. The linear and on-demand channels will be available from 1 December 2021 on Singtel TV, Singtel TV GO and video streaming platform CAST while the multi-genre SVOD service will be made available sometime in early 2022. Phil … [Read more...] about BBC Studios brings premium British content to Singapore through a partnership with Singtel
Asia Video Summit wraps up a week of events highlighting the resilience of the industry
The Asia Video Industry Association (AVIA) ended off the year with a series of virtual conferences attended by over 1600 delegates across Asia Pacific, and its first in-person industry conference and dinner in over two years, Resilience 100, at the Grand Hyatt Singapore. The Asia Video Summit which was supported by Create Hong Kong of the Government of the Hong Kong Special Administrative Region as the Lead Sponsor was honoured to have Mr. Edward Yau, GBS, JP, Secretary for Commerce and … [Read more...] about Asia Video Summit wraps up a week of events highlighting the resilience of the industry
Satellite remains an essential element of video distribution alongside the growth of OTT
The Asia Video Industry Association (AVIA) hosted its annual Satellite Industry Forum on Thursday, 18 November as a virtual conference, to end off the Asia Video Summit umbrella of events this year. The Forum opened with a look at Satellite Trends and Forecasts Post-Covid with Caleb Henry, Senior Analyst, Quilty Analytics. The traditional satcom industry continues to be in a state of rapid change, and still in a state of turmoil. While the industry is currently dominated by a handful of major … [Read more...] about Satellite remains an essential element of video distribution alongside the growth of OTT
iQiyi and ABS-CBN’s first Filipino local originals ‘Saying Goodbye’ and ‘Hello, Heart’ to premiere in December on iQiyi
Global streaming service iQiyi, a leading provider of beloved pan-Asian content worldwide seals a multi-title content deal with ABS-CBN, a leading Philippine media and entertainment company to produce four Filipino original romantic series for its international subscribers worldwide. The partnership fortifies the commitments of both companies in bringing high-quality, relatable and inspiring Philippine content with universal themes while championing the Filipino talents and stories onto the … [Read more...] about iQiyi and ABS-CBN’s first Filipino local originals ‘Saying Goodbye’ and ‘Hello, Heart’ to premiere in December on iQiyi
rlaxx TV partners with Publica to power CTV ad serving
rlaxx TV, the European-based free ad-supported streaming service (FAST+AVOD), announced a partnership with Publica, a leading connected TV (CTV) ad platform. Working with Publica enables rlaxx TV to provide its advertisers with ad break controls and the ability to reach a wide audience with high-quality, TV-like ad experiences when streaming. According to IAB Europe’s research, 70% of advertisers and 61% of agencies think CTV will be one of the key programmatic growth areas over the next 12 … [Read more...] about rlaxx TV partners with Publica to power CTV ad serving