Leading video software provider Synamedia announced that GMA Network, Inc., a major broadcaster in Asia Pacific, has deployed PowerVu to move distribution of its global GMA Pinoy TV service from satellite to the cloud. This migration has already resulted in a better viewing experience for subscribers in the Middle East and North Africa (MENA), with improved reliability and latency. By using PowerVu to distribute its content over AWS cloud, GMA has lowered operating costs, removed complexity, and … [Read more...] about GMA partners with Synamedia for PinoyTV cloud delivery in MENA
Synamedia
Astro Malaysia goes live with Synamedia Clarissa for business insights clarity
Synamedia, the world’s largest independent video software provider, today announced that Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Berhad (Astro), has gone live with Synamedia Clarissa to gain a deeper understanding about how business decisions impact viewer behaviour and content consumption, with the goal of boosting engagement. Astro is investing heavily in content and the user experience: using Clarissa’s all-encompassing view of … [Read more...] about Astro Malaysia goes live with Synamedia Clarissa for business insights clarity
The future of video in India is bright, as video becomes increasingly democratized and consumers have it all
The Asia Video Industry Association held its third Future of Video India virtual conference with much optimism as industry leaders remained bullish on India’s long-term view, after its fifth straight quarter of economic expansion, with all-round economic recovery and an economic rebound that is much broader-based and across multiple sectors. Mihir Shah, Vice President, India, Media Partners Asia, opened the conference with an outlook on India’s video market, which showed a sharp rebound in … [Read more...] about The future of video in India is bright, as video becomes increasingly democratized and consumers have it all
AVIA OTT Summit ends with optimism for growth in Asia and a strong focus on content and the consumer
The Asia Video Industry Association (AVIA) hosted over 850 delegates and featured over 80 industry leaders at the recent OTT Summit, with conversations revolving a lot on the subject of growth, from subscriber and revenue growth to increased local content investment and an intense focus on the customer. In discussing the outlook for the video industry in Asia, Vivek Couto, Executive Director and Co-Founder of Media Partners Asia (MPA) indicated there remained a lot of room for growth. With … [Read more...] about AVIA OTT Summit ends with optimism for growth in Asia and a strong focus on content and the consumer
OTT Summit 2022 focuses on growth in the region as competition intensifies across the globe
The Asia Video Industry Association (AVIA) is set to host its annual OTT Summit from 30 – 31 March, as the video industry continues to go through a massive evolution. With the global OTT market valued at over US$100B in 2020 and expected to reach US$220B by 2026, more and more media and content companies are revolutionising their businesses and attempting to become players in the streaming arena. And with growth starting to slow down in North America and Europe, Asia Pacific is now an … [Read more...] about OTT Summit 2022 focuses on growth in the region as competition intensifies across the globe
Astro debuts region’s first TV addressable advertising using Synamedia Iris
Malaysia’s leading content and entertainment company, Astro Malaysia Holdings Berhad (Astro), and Synamedia, the world’s largest independent video software provider, today announced a partnership to launch the first addressable TV advertising service in South East Asia. Advertisers will be able to show different ads to different households while they are watching the same program, based on data including location and demographics. With its new addressable advertising offer, Astro’s media … [Read more...] about Astro debuts region’s first TV addressable advertising using Synamedia Iris
