sooka, Malaysia’s leading streaming service and the country’s fastest-growing OTT platform, has announced a series of strategic collaborations with key industry partners—including Maxis, Etiqa, U Mobile, Grab, MAE by Maybank2u, Sports Direct, Zus Coffee, and VIU—to offer greater value, wider accessibility, and more touchpoints for its users. Currently ranked as the #1 sports app and among the top five highest-grossing apps on the Google Play Store in Malaysia, sooka continues to evolve, strengthening its position as a household name in entertainment for all Malaysians.

Chu Young Lee, Director, sooka, said, “At sooka, our mission has always been to make LIVE sports, Asian and local entertainment more accessible for all. These new collaborations with local market leaders are a natural extension of that vision. By partnering with brands that share our customer-first mindset, we’re unlocking greater value, reaching new audiences and building stronger touchpoints across the user journey. With the ongoing Premier League season, it’s a timely opportunity for more Malaysians to experience 4K UHD LIVE sports on sooka via Android TVs, the sooka app, and the sooka TV stick.”