Sony Entertainment Television re-brands as Sony Channel
Singapore – Sony Pictures Television Networks, Asia announces a new look for Sony Entertainment Television (SET) in South East Asia and beTV in the Philippines. Debuting October 15, Sony Channel will be the premier destination for female-skewing Hollywood entertainment.
Sony Channel will feature some of the most captivating and talked-about drama, comedy, lifestyle and reality programs on TV, all airing close to the U.S. telecasts, together with popular feel-good movies. New programming will include How to Get Away with Murder, the latest drama from executive producer Shonda Rhimes (Scandal, Grey’s Anatomy). Other new series coming to Sony Channel include White House drama Madam Secretary, starring Téa Leoni; romantic comedy Manhattan Love Story; as well as the comedic drama Jane The Virgin.
“We believe there is an opportunity in the market for a general entertainment destination that is female focused, but also male inclusive. These four new series are smart, edgy and driven by strong women – a perfect fit for the new Sony Channel brand,” said Hui Keng Ang, Senior Vice President and General Manager, Networks, Asia, Sony Pictures Television.
These series will join a variety of popular returning programmes on Sony Channel, including pulsating medical drama The Night Shift, starring Eoin Macken (Merlin), which debuted as the top scripted series last summer in the U.S.; musical drama Nashville, which follows the struggles of the fading queen of country music and a rising young star respectively played by Emmy-nominated Connie Britton (Friday Night Lights) and Golden Globe-nominated Hayden Panettiere (Heroes); along with reality competition Cupcake Wars and dating series The Millionaire Matchmaker.
Fresh, confident and stylish, with a dash of clever wit, Sony Channel is visually stunning with a brand identity that perfectly complements its line-up of high calibre programming.
NEW SERIES: FIRST & EXCLUSIVE ON SONY CHANNEL
HOW TO GET AWAY WITH MURDER
In How to Get Away with Murder, Oscar nominee Viola Davis (Doubt, The Help) stars as the brilliant, charismatic professor and master litigator Annalise Keating, who invites five of her first year law students to work on high profile cases and manipulates them into doing dirty legal legwork. Shonda Rhimes, Betsey Beers and Peter Nowalk serve as executive producers. “How to Get Away with Murder is an ABC Studios production.
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