Sydney, Australia and Santa Monica, California – An online destination offering television fans a new way to connect with other fans and engage with their favorite television shows is now live via FANS.tv.

FANS has been quietly powering social television experiences from behind the scenes for major broadcast and studio partners including The CW Network and thebachelor.tv, the alumni and casting site for the hit relationship series “The Bachelor“, among others. With the launch of FANS.tv, TV fans will enjoy an ever-evolving suite of personalized communication and content discovery features through its innovative Social TV “Playlist” tool, which will allow them to engage with their favorite shows and to follow their favorite stars.

FANS.tv users can check-in, live-chat and unlock virtual rewards during any show on television – whether it’s a sporting event, a reality show, or a new primetime drama. The Playlist feature enables users to share with their friends what they are planning to watch, make recommendations, and invite others to join in.

Andrew Cuccurullo, founder and CEO of FANS.tv, commented: “FANS.tv moves social television beyond the check-in. We’re making it easier to interact with like-minded viewers, and providing new tools for sharing, such as our Social TV Playlist feature that enables a person to share their personal TV schedule with friends and other viewers.”

FANS.tv, currently available via its beta web app www.FANS.tv, will launch an HTML5 app, iPhone, Android and iPad applications in the second quarter of 2012, along with an API for developers.