SINGAPORE – Singapore Media Exchange (SMX), the digital alliance between Singapore’s premium publishers Mediacorp and Singapore Press Holdings (SPH), is officially operational , under the leadership of newly appointed CEO Hari Shankar. A digital media marketing veteran, Shankar brings more than 15 years’ experience in media management to the new role. Before joining SMX, Hari was the Managing Director at Ecselis, the strategic arm of the Havas Media Group. He previously held … [Read more...] about Singapore Media Exchange takes off with new CEO on board
Singapore Media Exchange
Mediacorp and SPH in alliance
Singapore Press Holdings (SPH) and Mediacorp announced an alliance to create a new digital advertising marketplace using world-class programmatic solutions and offer brands access to a wide audience of consumers in Singapore. The two media companies signed a Memorandum of Understanding for the alliance at MES Theatre at Mediacorp. The joint venture, tentatively named Singapore Media Exchange (SMX), will commit at least two billion display and video impressions annually across a selection … [Read more...] about Mediacorp and SPH in alliance