Singapore Press Holdings (SPH) and Mediacorp announced an alliance to create a new digital advertising marketplace using world-class programmatic solutions and offer brands access to a wide audience of consumers in Singapore. The two media companies signed a Memorandum of Understanding for the alliance at MES Theatre at Mediacorp.

The joint venture, tentatively named Singapore Media Exchange (SMX), will commit at least two billion display and video impressions annually across a selection of SPH and Mediacorp platforms. The inventory for this private marketplace resides across desktop, mobile web and mobile app and includes these leading properties

According to ComScore, Mediacorp and SPH are among the top five digital properties with the highest traffic in Singapore, reaching over seven in ten digital consumers locally every month. The local scale, credibility and influence of Mediacorp and SPH offers a high-quality, viewable advertising environment. Using a leading data management platform to consolidate data resources from both companies, the alliance provides richer targeting capabilities including behavioural, demographic and contextual to pinpoint the right audiences and meet the needs of specific campaigns.