Beijing – New research from Irdeto that explores consumer viewing patterns and preferences on accessing video content unveiled that 86% of Chinese consumers still watch video content at home but only 15% of the respondents do so on traditional TV with a combined majority of 85% choosing computers, smartphones and tablets as their preferred screens. Also, with close to 60% of respondents saying that they watch videos on-the-go (while commuting, or outside of work, school, or … [Read more...] about Chinese consumers moving away from traditional TV
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Increasingly mobile
Nielsen’s recent Mobile Consumer Report found that more people are watching video on-the-go and doing so more frequently. The study says the BRIC (Brazil, Russia, India, China) markets boast some of the highest rates of mobile video viewing, with 39% Chinese mobile subscribers and 43% Brazilians viewing mobile video in a 30-day period. The report also says that Japan has the highest penetration of mobile video viewers (46%) of the global markets surveyed, largely attributed to its fast … [Read more...] about Increasingly mobile
What’s App?
When one steps out their door, one checks for the essentials needed to go about the day: wallet, car key – the mobile phone. Over the years, our mobile devices have evolved to include numerous functions unthought-of decades ago; it’s quite shocking to think back to a time when a mobile phone was merely used to make phone calls. Today, social applications incorporated into mobile devices take communication with family, friends and colleagues to a whole new level. According to … [Read more...] about What’s App?
Just who are the Millennials?
“The study is called The Next Normal because there are so many things that we found in this study that are no longer the ‘New Normal’ but the ‘Next Normal’. One of them is the fact that being tech-savvy is normal to Millenials, therefore it’s the ‘Next Normal,’” explains Kurz. “The study came out of a number of conversations I had with the U.S. domestic team and around the same time, we also attended a conference and it was about … [Read more...] about Just who are the Millennials?
News travels fast
Singapore – BBC World News is now the fastest growing news channel in Asia. According to the latest Ipsos PAX survey, it is also the number one international news channel consumed by Asia’s upmarket elites. The news network attracts more high net worth Individuals than any other international news or business channel (35.9 per cent), out-delivering the combined reach of Bloomberg Television and CNBC. BBC World News is also number one in cross-platform reach among upmarket elites, … [Read more...] about News travels fast
