Mumbai - Vuclip announced the first ever integrated brand marketing campaign for Viu - ‘Kaafi Feels Bro!’ The new campaign aims at building Viu, the leading OTT service available in 15 markets throughout Asia and the Middle East, as a go to destination for the most compelling and engaging content. After its successful launch in India last year, Viu has witnessed exponential growth in terms of the audience base and engagement. ‘Kaafi Feels Bro!’ encapsulates the very essence of the brand … [Read more...] about Viu connects with millennials
Millennials
Just who are the Millennials?
“The study is called The Next Normal because there are so many things that we found in this study that are no longer the ‘New Normal’ but the ‘Next Normal’. One of them is the fact that being tech-savvy is normal to Millenials, therefore it’s the ‘Next Normal,’” explains Kurz. “The study came out of a number of conversations I had with the U.S. domestic team and around the same time, we also attended a conference and it was about … [Read more...] about Just who are the Millennials?
Lenovo and MTV invite Millennials to make music together
Singapore – Lenovo, in collaboration with MTV, has announced the launch of the Lenovo-MTV CO:LAB. It is an integrated social platform that will enable Millennials from India, Japan, Indonesia, Malaysia, The Philippines, Singapore and Thailand to share stories about their communities through music. Winning participants will connect and collaborate using their different skill sets in order to showcase their talents through an original MTV music video production relating to the theme, … [Read more...] about Lenovo and MTV invite Millennials to make music together
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