MUMBAI – Taiwan Excellence, from the Taiwan External Trade Development Council that honours Taiwan’s most innovative products, has announced the launch of its new advertising campaign that showcases the latest tech offerings from Taiwan to the Indian customer.
The new advertising campaign launched on August 15 – India’s 72nd Independence Day and will target the aspirational multiplex crowd and will be screened across 70 PVR theatres in major metros as well on digital platforms. The slickly produced ad films highlight products aiming at the future from the world’s leading high-tech companies in Taiwan. Some multiplexes would also have ‘Taiwan Excellence’ kiosks where visitors can experience the products.
The campaign includes promotional videos of eight such hi-tech products engineered by leading Taiwanese brands like FECA, Acer, QNap, AIFA, AVision, Aver and Opro. The products showcased range from personal use tech products like a unique multi-functional massage chair and the Opro9 Smart Diaper that monitors diaper status of the baby, to products that help improve efficiency at the office like the Aver Teleconferencing VC 520 that can cover multiple people and focus in every detail thus eliminating connectivity issues.
Elaborating on the campaign, Alex Pen, Director, Taipei World Trade Center Office, said: “We are pleased with the positive reception to products from Taiwan in India. Brands such as Asus, Acer and Gigabyte have been well received in India and are a household name in the country. Indian consumers have been very receptive towards Taiwanese tech products and we are confident that this ad campaign will give them insights into how our reliable and innovative products can help them to advance in every aspect of their lives.”
“Taiwanese brands have cutting-edge technology at their core and with Taiwan Excellence helping people to embrace the government’s Digital India initiative, we are confident of Taiwanese brands finding a place in the heart of the Indian consumer,” Pen added.
The symbol of Taiwan Excellence honours Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected as winners of specific Taiwan Excellence Awards based on outstanding R&D, design, quality, marketing and Made-in-Taiwan merits. Initiated by the Bureau of Foreign Trade in 1992, Taiwan Excellence has gain recognition in over 100 countries worldwide.