• Skip to main content
  • Skip to primary sidebar

Taiwan Excellence rolls out new ad campaign in India

Television Asia Plus

Ad – Leaderboard

  • Home
  • Channels
    • Broadcaster
    • Companies
    • Content
    • Distribution
    • Genre
    • OTT
    • Pay TV
    • People
    • Platforms
    • Technology
    • Telco
    • Tradeshow
  • Subscribe
  • About Us
  • Event Calendar
  • Contact Us
Share

Ad – Before Content

Taiwan Excellence rolls out new ad campaign in India

August 22, 2018 by TVA Editor

MUMBAI – Taiwan Excellence, from the Taiwan External Trade Development Council that honours Taiwan’s most innovative products, has announced the launch of its new advertising campaign that showcases the latest tech offerings from Taiwan to the Indian customer.

 

The new advertising campaign launched on August 15 – India’s 72nd Independence Day and will target the aspirational multiplex crowd and will be screened across 70 PVR theatres in major metros as well on digital platforms. The slickly produced ad films highlight products aiming at the future from the world’s leading high-tech companies in Taiwan. Some multiplexes would also have ‘Taiwan Excellence’ kiosks where visitors can experience the products.

 

The campaign includes promotional videos of eight such hi-tech products engineered by leading Taiwanese brands like FECA, Acer, QNap, AIFA, AVision, Aver and Opro. The products showcased range from personal use tech products like a unique multi-functional massage chair and the Opro9 Smart Diaper that monitors diaper status of the baby, to products that help improve efficiency at the office like the Aver Teleconferencing VC 520 that can cover multiple people and focus in every detail thus eliminating connectivity issues.

 

Elaborating on the campaign, Alex Pen, Director, Taipei World Trade Center Office, said: “We are pleased with the positive reception to products from Taiwan in India. Brands such as Asus, Acer and Gigabyte have been well received in India and are a household name in the country. Indian consumers have been very receptive towards Taiwanese tech products and we are confident that this ad campaign will give them insights into how our reliable and innovative products can help them to advance in every aspect of their lives.”

 

“Taiwanese brands have cutting-edge technology at their core and with Taiwan Excellence helping people to embrace the government’s Digital India initiative, we are confident of Taiwanese brands finding a place in the heart of the Indian consumer,” Pen added.

 

The symbol of Taiwan Excellence honours Taiwan’s most innovative products that provide tremendous value to users worldwide. All products carrying this symbol have been selected as winners of specific Taiwan Excellence Awards based on outstanding R&D, design, quality, marketing and Made-in-Taiwan merits. Initiated by the Bureau of Foreign Trade in 1992, Taiwan Excellence has gain recognition in over 100 countries worldwide.

Visited 1 times, 1 visit(s) today

Other Topics: Acer, AIFA, Asian content, asian content news, asian entertainment news, asian media news, asian streaming apps, Aver, AVision, avod news, broadcaster news, Bureau of Foreign Trade, Co-Productions, Content Distribution, content news, entertainment news, FECA, format licensing, India, Opro, PVR, QNap, Taiwan, Taiwan Excellence, Taiwan External Trade Development Council

Related Articles

  • TV5 delivers Pacquiao vs Barrios ringside action to Free TV this July 20
  • Actus Digital Transforms Broadcast Compliance with AI-Powered Actus X Platform at IBC2025
  • ZEE5 Global’s next Telugu original Mothevari Love Story streaming August 8
  • LiveU Invites Industry Leaders to Experience a Quantum Leap in Live Production at IBC2025
  • (l-r) Magna Systems’ Group CEO Matthew Clemesha and new Technical Lead Manish Subramanian

    Manish Subramanian joins Magna Systems as Technical Lead
  • Maalik Trailer Unveils a Fierce New Side of Rajkummar Rao

Ad – After Content

Primary Sidebar

Ad – Uppper Boombox

Trending News

  • Skandha Media Services expands MENA presence with new office in Dubai Media City   130 views

  • YLE’s Maria Kivinen exits YLE after over a decade to set up Norse Key Studios 84 views

  • Tresor Productions & Endgame Entertainment’s Hot Ones™ Germany to launch on YouTube 81 views

  • Nippon TV’s ClaN Entertainment to expand creative vision globally with the launch of new VTuber project IZIGENIA 45 views

Subscribe To
Our Newsletter

Subsribe to Our News Letter

Subscribe To Our Newsletter

Signup here to get the latest news and updates.

OnScreenAsia.com is the premier online resource for Asia-Pacific’s television content, film and media technologies news. Find out the latest happenings, issues and opinions from the industry’s movers and shakers and utilize the extensive database to find the information and data you need. Along with the newest headlines, premium subscribers also get access to exclusive video content, interviews and the latest issue of TV ASIA Plus. Connect the dots with OnScreenAsia.com, your direct connection to the region’s ever-expanding media industry. © 2021 Harvest Information. All rights reserved. | Privacy Policy

Stay Updated!

Subscribe now to receive the latest news, updates, and exclusive insights. Don’t miss out!

 

By submitting this form, you consent to receive marketing emails from Television Asia Plus. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email.

Disclaimer: Translations on this website are automated using Google Translate. While we strive for accuracy, please be cautious, as machine translations may contain errors. For critical or sensitive content, consider seeking professional human translation. We are not liable for any reliance on the translated content.

Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link
Complete your name and email to download the magazine for FREE.
Get Download Link