Mumbai- Disney-ABC International Television (Asia Pacific) has bolstered its executive team in India by hiring Swati Shetty as Director, India, responsible for the firm's TV distribution business across all platforms in the market. Shetty replaces Amit Malhotra, who was promoted in June 2007 to Regional Sales Director, Pan-Asia, India and Singapore. Shetty will be based in Mumbai and report directly to Malhotra in Hong Kong as well as the Managing Director for Walt Disney Company (India) Pte Ltd … [Read more...] about Swati Shetty named Director, India, for Disney-ABC International Television (Asia Pacific)M
Platforms
MTV India re-brands as ‘It’s My MTV’
Mumbai– MTV India has been re-branded with the new tagline ‘It’s My MTV,’ replacing MTV Enjoy, to highlight interactivity and personalization as drivers for the brand. The re-branding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. As part of the make-over, MTV is introducing five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes and reality show MTV iSuperstar as well as … [Read more...] about MTV India re-brands as ‘It’s My MTV’
MTV India rebrands and launches new shows
Mumbai– MTV India has rebranded for ‘My Generation’ with the new tagline ‘It’s My MTV’ to highlight interactivity and personalization as drivers for the brand. The rebranding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. For television, MTV will feature five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes, new reality show MTV iSuperstar as well as new … [Read more...] about MTV India rebrands and launches new shows
Swati Shetty named Director, India, for Disney-ABC International Television (Asia Pacific)
Mumbai- Disney-ABC International Television (Asia Pacific) has bolstered its executive team in India by hiring Swati Shetty as Director, India, responsible for the firm's TV distribution business across all platforms in the market. Shetty replaces Amit Malhotra, who was promoted in June 2007 to Regional Sales Director, Pan-Asia, India and Singapore. Shetty will be based in Mumbai and report directly to Malhotra in Hong Kong as well as the Managing Director for Walt Disney Company (India) Pte Ltd … [Read more...] about Swati Shetty named Director, India, for Disney-ABC International Television (Asia Pacific)
HP and MTV Networks Asia Pacific renew ties for second season of Meet or Delete
Singapore– Hewlett Packard (HP) will collaborate with MTV Networks Asia Pacific for the second season of Meet or Delete. The show, which debuted in 2006, follows college students attempting to meet one another based on the content within their PC hard drives. Four instalments of the show will be produced for China, India, Korea and Australia to feature more localization, consumer interaction and HP products as prizes. HP has nearly doubled its sponsorship for 2007 and expanded activities … [Read more...] about HP and MTV Networks Asia Pacific renew ties for second season of Meet or Delete
ASEAN moving forward on DVB-T common standard
Singapore – While a common DVB-T standard for digital broadcasting has been adopted for ASEAN, time-frames will differ according to market maturity. ASEAN government ministers, hosted by Singapore’s Media Development Authority (MDA), met June 21 2007 to discuss the roll-out of digital broadcasting in the region. The DVB-T common standard was adopted at the 9th Conference of ASEAN Ministers Responsible for Information (AMRI), which concluded on May 24 2007 in Jakarta, Indonesia. … [Read more...] about ASEAN moving forward on DVB-T common standard
