Mumbai– MTV India has rebranded for ‘My Generation’ with the new tagline ‘It’s My MTV’ to highlight interactivity and personalization as drivers for the brand. The rebranding effort will be reflected across TV, Internet and mobile platforms as well as merchandise. For television, MTV will feature five new short-format shows Crazysexycool.com, MTV Wear Their Skin, MTV It Sucks!, MTV Eat This and MTV Love Bytes, new reality show MTV iSuperstar as well as new music blocks Saturday Shuffle and Daily Download. The new shows will be driven by user-generated-content across key youth interest areas of food, style, careers, relationships, humor, adventure and music. A new on-air environment including stylized packaging in graphics, logos, bugs, clip titles and billboard beds will also feature, while existing shows on MTV will also be re-packaged in the coming weeks. New international VJ Mia will also host MTV’s programmes. MTV’s revamped look was created by considering 15,000 consumers’ visual interpretations of the MTV brand, with the best logos to go on air along with the contributors’ pictures.