In the television word, Patrick Schult remembers a time when ‘interactivity’ meant folks sitting in their lounge room, screaming at the TV when a game show contestant didn’t know the answer to a question. “Now it means a lot more. With a growing plethora of media platforms, interactivity means getting our product as connected to each of these platforms as possible. This along with off-screen rights and in-program product/ brand integration is increasingly important to our … [Read more...] about Formats flourish in the digital age
Platforms
Al Jazeera English reaches 100 million homes and targets US distribution
Doha, Qatar- Al Jazeera English has achieved a global viewer footprint of 100 million homes in one year since launch, and is targeting to attain broad distribution in the US market and deeper penetration in India and key markets worldwide, recruiting Phil Lawrie as Director of Global Distribution to spearhead the effort. Although Al Jazeera English is carried by major cable and satellite operators worldwide, new carriage deals for conventional platforms continue to be struck with the most recent … [Read more...] about Al Jazeera English reaches 100 million homes and targets US distribution
NBCU International restructures digital organization
London– NBC Universal International has organized its digital efforts into two parallel strands: New Media Licensing and Digital Assets, in a realignment of its international digital organization to prioritize digital strategy, and to position the company for further digital growth. New Media Licensing will be led by Beth Minehart, who has been promoted to Executive Vice President, International New Media, NBCU International TV Distribution. Based in Los Angeles, she will add international … [Read more...] about NBCU International restructures digital organization
Bharti selects Tandberg for Indian DTH satellite launch
Bharti Telemedia, a subsidiary of Bharti Airtel Ltd, has chosen Ericsson Group’s Tandberg Television’s advanced IP head-end for the launch of a new Direct to Home (DTH) satellite TV service in India. Bharti Telemedia's DTH system will use a range of solutions including the iSIS 8000 IP head-end and MPEG-4 AVC standard definition encoders. The system is one of the first satellite DTH platforms in the world to benefit from the compression efficiencies of standard definition MPEG-4 AVC, … [Read more...] about Bharti selects Tandberg for Indian DTH satellite launch
Malaysia’s GameBrains signs multiple title deals
Kuala Lumpur– Malaysian-based video game developer GameBrains has signed a deal worth $US11.6 million to develop multiple titles on the Nintendo Wii and Nintendo DS gaming consoles. The games, all based on well-known animated intellectual properties, will be developed on both platforms simultaneously, and will be distributed worldwide. “These projects will ensure our continued presence as one of Southeast Asia’s leading game developers, and drive our continued expansion for … [Read more...] about Malaysia’s GameBrains signs multiple title deals
Kristin Marlow takes the helm of BigPond Movies
Sydney- Former Network 10 Head of Programming Kristin Marlow has been appointed General Manager, BigPond Movies, telco Telstra's movie downloads and online DVD rentals service. Marlow replaces Marshall Heald, who in May was named Manager of SBS Online, multicultural broadcaster SBS’s Internet division. BigPond Group Managing Director, Justin Milne, said Marlow would lead the growth and development of BigPond Movies as it expands its movie libraries and "introduces more Australians to the … [Read more...] about Kristin Marlow takes the helm of BigPond Movies
