London– NBC Universal International has organized its digital efforts into two parallel strands: New Media Licensing and Digital Assets, in a realignment of its international digital organization to prioritize digital strategy, and to position the company for further digital growth. New Media Licensing will be led by Beth Minehart, who has been promoted to Executive Vice President, International New Media, NBCU International TV Distribution. Based in Los Angeles, she will add international electronic sell-through to her responsibilities which includes leading a regionally focused sales organization responsible for licensing efforts across international new media including EST, VOD and SVOD, through platforms of cable, satellite, digital terrestrial television, internet and mobile. Minehart reports to NBCU International TV Distribution President Belinda Menendez on VOD and Craig Kornblau, President, Universal Pictures Digital Platforms and Universal Studios Home Entertainment, on EST.