Singapore – The Pan Asia-Pacific Cross Media Survey (PAX) reaffirmed CNBC’s position as the number one international business and financial news channel, with 77% more monthly viewers than its nearest competitor, and the preferred choice for affluent viewers in the region. The survey also revealed that viewers spend more time watching CNBC than any other international business news channel in Asia Pacific. The survey was based on Q4 2011 to Q3 2012 results taken from in 10 … [Read more...] about CNBC claims top spot in Asia Pacific
PAX
CNN continues its reign as top international news and business channel in Asia Pacific
CNN reaches more viewers globally than any other international news channel, reinforcing the network’s undisputed leadership position, according to the latest findings from both the Synovate Pan Asia Pacific Cross Media survey (PAX) and European Media and Marketing Survey (EMS). The latest PAX findings for 2011 showed that CNN continues to be the leader among international news and business channels across all metrics in the Asia-Pacific region. It also highlighted CNN’s ability to … [Read more...] about CNN continues its reign as top international news and business channel in Asia Pacific
News travels fast
Singapore – BBC World News is now the fastest growing news channel in Asia. According to the latest Ipsos PAX survey, it is also the number one international news channel consumed by Asia’s upmarket elites. The news network attracts more high net worth Individuals than any other international news or business channel (35.9 per cent), out-delivering the combined reach of Bloomberg Television and CNBC. BBC World News is also number one in cross-platform reach among upmarket elites, … [Read more...] about News travels fast
CNN is #1 international channel in any genre for viewing among top management: survey
According to the latest Pan Asia Cross Media Survey (PAX), more C-Level Executives and Top Management watch CNN than all other international news and business channels combined. On a weekly basis, 45 percent more C-level executives watch CNN than all other international news/business channels combined, whilst each week 2.6 times more C-level executives watch CNN than the next placed international news/business channel. … [Read more...] about CNN is #1 international channel in any genre for viewing among top management: survey
