Singapore – CNBC has launched a pan-Asian advertising campaign to thank viewers for making it the number one international business and financial news channel across the region, based on the latest figures from the Pan Asia-Pacific Cross Media Survey (PAX). Created in-house, the campaign uses the headline “Thank you for making us #1” and features the anchors of Squawk Box Asia (Bernard Lo, Lisa Oake, Martin Soong), Cash Flow from Australia (Oriel Morrison) and Managing Asia … [Read more...] about CNBC launches ad campaign to thank viewers across Asia Pacific
Pan Asia-Pacific Cross Media Survey
CNBC claims top spot in Asia Pacific
Singapore – The Pan Asia-Pacific Cross Media Survey (PAX) reaffirmed CNBC’s position as the number one international business and financial news channel, with 77% more monthly viewers than its nearest competitor, and the preferred choice for affluent viewers in the region. The survey also revealed that viewers spend more time watching CNBC than any other international business news channel in Asia Pacific. The survey was based on Q4 2011 to Q3 2012 results taken from in 10 … [Read more...] about CNBC claims top spot in Asia Pacific
