New York – Nielsen, a global information and measurement company, announced on March 24 plans to bring its Twitter TV solutions to Australia in the second half of 2014. Nielsen’s Twitter TV solutions identify, capture and analyse conversation on Twitter in real time for every programme aired across over 250 U.S. television channels today. They are also scheduled to expand to Italy this fall. These solutions include Nielsen Twitter TV Ratings, the first-ever measure of the total … [Read more...] about Nielsen Twitter TV Ratings to expand to Australia
Nielsen Twitter TV Ratings
Nielsen measures TV-specific activity on Twitter
New York – Nielsen has announced the commercial launch of Nielsen Twitter TV Ratings, which measures not only “authors”—the number of people tweeting about TV programmes—but also the much larger “audience” of people who actually view those Tweets. Initial analysis of Nielsen Twitter TV Ratings reveals that the Twitter TV audience for an episode is, on average, 50 times larger than the authors who are generating Tweets. For example, if 2,000 people … [Read more...] about Nielsen measures TV-specific activity on Twitter
