KBS World began operations in a small office in the summer of 2003, ignited by an effort to reach out to fans of Korean TV content. Mainly, a few popular KBS TV programmes were sold or broadcast for Koreans who lived in the U.S. to keep them up-to-date with news and new trends in Korea. The subsequent flourishing of the Korean Wave (Hallyu) propelled the desire for Korean TV programmes, leading to the rapid expansion of KBS World. By the late 1990s, South Korean entertainment and culture grew to … [Read more...] about KBS World turns 10