Non-fungible Tokens (NFTs), essentially blockchain-certified digital art, have been gaining immense popularity among brands, artists, celebrities, etc, both in India and globally. India’s leading media conglomerate Viacom18’s Youth, Music and English Entertainment (YME) cluster, is all geared up to set its foot in the rapidly growing digital space of non-fungible tokens with the announcement of the NFT marketplace Fullyfaltoonft.com, which has been setup by GuardianLink.io - a pioneer and … [Read more...] about Viacom18’s Youth, Music, and English Entertainment Cluster announces launch of new NFT marketplace Fully Faltoo
MTV
ViacomCBS Consumer Products appoints TLG as local licensing agent in Indonesia
ViacomCBS Consumer Products (VCP) announced that it has appointed PT. Total Lisensi Global (“TLG”), a brand management and licensing agency, as its strategic partner for the Indonesia market for a period of three years. Effective January 1, 2022, the TLG team in Jakarta, led by industry veterans Mochtar Sarman and Wintono Mihardja, will take charge of all existing VCP businesses for various properties from ViacomCBS’s kids entertainment brand Nickelodeon, global youth media brand MTV, and … [Read more...] about ViacomCBS Consumer Products appoints TLG as local licensing agent in Indonesia
ViacomCBS Global Insights: Accurate, authentic on-screen representation matters to global audiences
ViacomCBS, the parent company of Paramount+, CBS, MTV, Nickelodeon and Comedy Central, released the findings of its newest Global Insights project, Reflecting Me: Global Representation On Screen, which uncovers that global audiences feel entertainment companies have a responsibility to increase authentic, accurate on-screen representation. Reflecting Me: Global Representation On Screen is an expansive in-depth exploration of how television and entertainment teach people about themselves and … [Read more...] about ViacomCBS Global Insights: Accurate, authentic on-screen representation matters to global audiences
MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
As India’s No. 1 youth brand and a domain leader for more than two decades, MTV is recognized for its thought-provoking narrative and command over youth through its unique style of storytelling, engagement, conversations and research. Showcasing its profound understanding of the youth, MTV Insights Studio now launches the 2021 edition of its MTV Youth Study titled Atmanirbhar by Circumstance, to steer marketing and communications for youth in the right direction. A one of its kind study, … [Read more...] about MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
LaLiga to be broadcast on MTV India and Voot Select
The new 2021/22 LaLiga Santander season is well underway. The most competitive of Europe’s top five leagues, featuring the clubs with the most European trophies in history, the most technical football in the world, and the game’s biggest stars are back for the 91st campaign in the competition’s history. This season sees the long-awaited return of fans to LaLiga stadiums across Spain, their passionate and emotional voices the perfect complement to the spectacular football being played out on the … [Read more...] about LaLiga to be broadcast on MTV India and Voot Select
Unacademy and MTV launch youth-focused music show ‘Unacademy Unwind’
Unacademy, India’s largest learning platform, announced the launch of Unacademy Unwind with MTV, a first of its kind music show created in partnership with MTV. Starting August 13th, India’s most prolific musicians will come together every Friday at 7:00 PM to present soulful renditions on the show. Unacademy Unwind with MTV features legendary artists across 10 genres of music in a special program, spanning 10 episodes. The line-up comprises musicians like Lucky Ali, Sonu Nigam, Kailash Kher, … [Read more...] about Unacademy and MTV launch youth-focused music show ‘Unacademy Unwind’
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