Vizrt, the leader in real-time graphics and live production solutions for content creators, releases new research signifying a shift in the viewing habits of Gen Z when it comes to news consumption. As the first generation born into a fully digital world, this age group according to a new global study is no longer interested in traditional news formats where dynamic on-screen graphics are underutilized. The research shows a stark shift to social-first content formats, with the majority of … [Read more...] about Broadcasters must adapt fast to keep Gen Z engaged in news reveals latest study from Vizrt
Gen Z
BBC Studios study reveals authenticity drives brand affinity for Gen Z
BBC Studios announced the findings of a new in-depth study into Generation Z, focused on revealing the preferences and motives of a new generation with purchase power, making it easier for advertisers to target an emerging, commercially receptive segment. The study, titled Brands, News and Gen Z, offers advertisers deeper insight into what motivates Gen Z, how this generation engages with news and what influences their decision-making process for purchases. The study shows that despite … [Read more...] about BBC Studios study reveals authenticity drives brand affinity for Gen Z
MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
As India’s No. 1 youth brand and a domain leader for more than two decades, MTV is recognized for its thought-provoking narrative and command over youth through its unique style of storytelling, engagement, conversations and research. Showcasing its profound understanding of the youth, MTV Insights Studio now launches the 2021 edition of its MTV Youth Study titled Atmanirbhar by Circumstance, to steer marketing and communications for youth in the right direction. A one of its kind study, … [Read more...] about MTV Insights Studio launches MTV Youth Study 2021 titled ‘Atmanirbhar by Circumstance’
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