Singapore/Malaysia/Philippines — MTV is premiering a Malaysian version of the popular car makeover programme Pimp My Ride, on MTV SEA in November. The broadcaster has partnered with Malaysia’s leading mobile telecommunications provider, Celcom Axiata Berhad, to present the show. The partnership will see MTV offering Xpax subscribers the opportunity to win vehicle makeover packages via the Whatchuwant? contest. Pimp My Ride Malaysia takes an owner whose vehicle is in serious … [Read more...] about MTV presents Malaysian version of Pimp My Ride
mtv malaysia
Big ratings for Viacom
Singapore – Viewership for MTV and Nickelodeon in Southeast Asia increased by double digits in Singapore, Malaysia and Philippines, in the fourth quarter of 2011. According to Kantar Media in Singapore, MTV saw a 5.3 per cent increase, reaching more than 156,000 viewers aged between 12 and 34. The research firm also found that MTV Philippines achieved an increase in viewership of 18.8 per cent, watched by more than 1.12 million viewers aged between 12 to 24 years. In Malaysia, AGB Nielsen … [Read more...] about Big ratings for Viacom
