SINGAPORE – Mediacorp, Singapore’s media company with the widest range of media platforms, has introduced a new way of optimising video buys based on blended cost-per-viewer (CPV) across screens. The blended CPV model provides optimal reach at the most cost-effective rate across Mediacorp’s TV channels and over-the-top platform, Toggle. The solution was developed in close partnership with Mindshare and Unilever. With audiences consuming more content across multiple screens, … [Read more...] about Mediacorp introduces new cross-screen buying solution
Mindshare
Mindshare appoints Nick Binns as Head of Trading for South East Asia
Singapore - Mindshare’s Nick Binns is taking on a new senior leadership role in the media service agency’s regional team in Asia Pacific. Binns, who has spent the last two years as the Head of Mindshare's tactical planning in China, will now be the agency’s head of trading for South East Asia, based in Bangkok. In his new role Binns will be responsible for the development and management of Mindshare’s media investment and tactical planning product offering for key … [Read more...] about Mindshare appoints Nick Binns as Head of Trading for South East Asia