A+E Global Media and Lifetime are building on their commitment to vertical storytelling with a slate of premium microdramas, new digital viewing opportunities and a growing international sales strategy designed to meet audiences wherever they discover and consume content. A+E recently debuted a new MyLifetime.com experience featuring vertical, chapter-ized content, offering three original Lifetime vertical films from Microhouse Films, and seven titles adapted from A+E Global Media’s premium … [Read more...] about A+E Global Media and Lifetime Build on Vertical Storytelling Strategy with New Microdrama Slate
Microdrama
IMDA and TikTok Partner to Develop Local Microdrama Expertise and Fuel a New Pipeline of Original IP
Singapore’s media professionals will be given support to develop microdrama expertise across live-action and AI-animated formats, under a new IMDA-TikTok Microdrama Programme jointly launched by the Infocomm Media Development Authority (IMDA) and TikTok Singapore. The programme brings together IMDA’s commitment to strengthening local media talent with TikTok’s deep audience and market insights – helping media professionals build new production capabilities, create original intellectual property … [Read more...] about IMDA and TikTok Partner to Develop Local Microdrama Expertise and Fuel a New Pipeline of Original IP
Nippon TV announces launch of Viral Pocket, a new division focused on vertical videos and micro drama production
Nippon TV, Japan’s leading multiplatform entertainment powerhouse, has announced the launch of Viral Pocket, a new division focused on the rapidly expanding vertical video market. Marking Nippon TV’s first vertical announcement in the micro drama arena, this division will transform proven content creation expertise into a strategic partnership model for brands and agencies. Hirofumi Tanaka, President, Content Strategy, Nippon TV commented, “The momentum behind content born on social platforms … [Read more...] about Nippon TV announces launch of Viral Pocket, a new division focused on vertical videos and micro drama production
Harbour Rights Launches Microdrama Offering for Europe and Latin America Through Partnership with vertical powerhouse COL Group International
Harbour Rights, a leading global television distribution company, part of international media group AMPERSAND has announced a landmark strategic partnership with COL Group International, the largest publication group in China and the undisputed leader in the booming Vertical Drama space. Under this strategic alliance, Harbour Rights has been appointed as an official distribution partner for Europe and Latin America, bringing COL Group International's extensive portfolio of more than 1,000 … [Read more...] about Harbour Rights Launches Microdrama Offering for Europe and Latin America Through Partnership with vertical powerhouse COL Group International
