Nippon TV, Japan’s leading multiplatform entertainment powerhouse, has announced the launch of Viral Pocket, a new division focused on the rapidly expanding vertical video market. Marking Nippon TV’s first vertical announcement in the micro drama arena, this division will transform proven content creation expertise into a strategic partnership model for brands and agencies. Hirofumi Tanaka, President, Content Strategy, Nippon TV commented, “The momentum behind content born on social platforms … [Read more...] about Nippon TV announces launch of Viral Pocket, a new division focused on vertical videos and micro drama production




