Joe Lynch has been appointed to the new role of Head of Research and Consumer Insights at BBC Worldwide ANZ, starting in August 2014. Joe has 20 years’ experience in Brand Strategy and Consumer Insights working across Europe, Australia and most recently in North America. He has worked for leading global brands, such as Virgin, Nestle, Energizer and Pepsico, and local media brands ACP magazines and Channel Seven. Joe has worked in a variety of roles, which includes servicing multiple … [Read more...] about BBC Worldwide appoints new Head of Research and Consumer Insights
Melissa Madden
BBC First launches “What’s next?” campaign
Sydney – BBC Worldwide ANZ unveiled the first phase of its advertising campaign for BBC First – a new premium British drama channel - with promotional TVCs on Foxtel from 8 June. Created by Droga5, the “What’s next?” campaign focuses on the complexity and unpredictability of great British drama, a uniquely defining feature. BBC First will offer programmes that are challenging, immersive and surprising, and always have a unique British perspective. The creative … [Read more...] about BBC First launches “What’s next?” campaign
New roles for top team at BBC Worldwide Australia & New Zealand
Jon Penn, the new Managing Director for BBC Worldwide Australia & New Zealand (ANZ), has made some strategic changes to key roles in his senior team, to prepare the company for growth in the territory. Deirdre Brennan is to become the Director of Content, taking responsibility for content management and development in the region, overseeing format production, drama investment and the editorial delivery of the ANZ channels. Blair McQuade has taken on the new role of Chief Commercial Officer … [Read more...] about New roles for top team at BBC Worldwide Australia & New Zealand
Melissa Madden appointed Director of Brands and Marketing for BBC Worldwide Australasia
Sydney – The former Director of Marketing for the Seven Network, Melissa Madden, has been appointed to the role of Director of Brands and Marketing at BBC Worldwide Australasia. She will start at BBC Worldwide Australasia in March. In her new role, Madden will be responsible for the effective management of BBC Worldwide Australasia’s marketing department, delivering marketing and brand management services across all business areas, from channels, global brands and consumer … [Read more...] about Melissa Madden appointed Director of Brands and Marketing for BBC Worldwide Australasia
