Sydney – The former Director of Marketing for the Seven Network, Melissa Madden, has been appointed to the role of Director of Brands and Marketing at BBC Worldwide Australasia. She will start at BBC Worldwide Australasia in March.

In her new role, Madden will be responsible for the effective management of  BBC Worldwide Australasia’s marketing department, delivering marketing and brand management services across all business areas, from channels, global brands and consumer products to programme sales, advertising sales, digital and live events. She will lead the brands and marketing team to create a cohesive marketing strategy. Madden will also work closely with the incoming Managing Director for Australasia, Jon Penn, and the executive leadership team, to drive the business strategy in Australia and New Zealand, in order for BBC Worldwide to maximise revenues and growth in territory.

Before joining BBC Worldwide Australasia, Madden was Director of Marketing at the Seven Network for about 8 years, formulating and implementing all strategic marketing planning initiatives for the Seven Network, including Channel Seven and digital channels 7two and 7mate. During this time, Seven’s portfolio of channels grew from number two to number one in Australia, with a 30.4% share of available audience in 2011/12.  Madden was also responsible for the digital strategy for Channel Seven including the launch of Yahoo7, 7 News Digital and Plus 7.

She was also Head of Marketing for Jetstar Airways, establishing the brand and marketing strategy for the launch of the low cost carrier and seeing it through to implementation. Prior to this, Madden worked as the General Manager for Marketing at Qantas Airways where she was responsible for the global marketing communications for Qantas and all its products and services.