Sydney – BBC Worldwide ANZ unveiled the first phase of its advertising campaign for BBC First – a new premium British drama channel - with promotional TVCs on Foxtel from 8 June. Created by Droga5, the “What’s next?” campaign focuses on the complexity and unpredictability of great British drama, a uniquely defining feature. BBC First will offer programmes that are challenging, immersive and surprising, and always have a unique British perspective. The creative … [Read more...] about BBC First launches “What’s next?” campaign