The Asia Video Industry Association (AVIA) and the Korean Creative Content Agency (KOCCA) have signed a Memorandum of Understanding (MOU) to collaborate on AVIA’s upcoming Korea in View conference. Taking place in Seoul on 29 August, Korea in View will now be integrated into BCWW, the annual global broadcasting content convention organized by KOCCA. BCWW will run from 27 to 29 August at COEX, Seoul. Under this partnership, KOCCA will support AVIA in the planning and promotion of Korea in View, … [Read more...] about AVIA and KOCCA announce partnership for Korea in View
Louis Boswell
AVIA Appoints New Board Chair and Adds Two New Board Directors
A new chairman of the board of directors of the Asia Video Industry Association (AVIA) has been appointed and two new directors have joined the board. Phil Hardman, Senior Vice President and General Manager of BBC Studios Asia, has been appointed as the new chairman following Clément Schwebig stepping down. Schwebig was previously President and Managing Director of Warner Bros. Discovery for India, Southeast Asia, Taiwan, Hong Kong and Korea, before moving on to be President, Western Europe … [Read more...] about AVIA Appoints New Board Chair and Adds Two New Board Directors
Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
The Asia Video Industry Association (AVIA) has released the second phase of its research into differences between advertising in premium OTT and mass streaming video environments (UGC / video sharing services). While phase 1, completed in 2022, looked at consumer usage and attitudes towards advertising in both environments, phase 2 gauged consumer attention and recall to ads in both a premium and mass environment. Research was conducted between January to April 2023, and conducted by Milieu … [Read more...] about Latest Research Demonstrates Significant Uplift in Effectiveness of Advertising on Premium OTT Advertising over Mass Streaming Services
Media veteran Gregory Ho joins the Asia Video Industry Association as Senior Advisor
Corporate communications and branding media veteran Gregory Ho has been appointed Senior Advisor with the Asia Video Industry Association (AVIA). In this full-time role, Ho will support AVIA CEO Louis Boswell and work closely with the teams in Singapore and Hong Kong, focussing particularly on the curation of AVIA events and conferences as well as membership development and engagement. He will continue to be based in Singapore. “As our industry continues to evolve during this period of … [Read more...] about Media veteran Gregory Ho joins the Asia Video Industry Association as Senior Advisor
AVIA releases OTT Study in Singapore at its first OTT Upfront Showcase presenting premium content at its best
The Asia Video Industry Association (AVIA) has released a new research study entitled Premium OTT – Building its Rightful Place in the Digital Market, to understand the usage of different video services in Singapore and attitudes towards them. The independent research study conducted by Milieu Insight was unveiled to agencies, advertisers and brands at AVIA’s first OTT Upfront Showcase where two of the region’s top premium video services, iQIYI and Viu, presented previews and … [Read more...] about AVIA releases OTT Study in Singapore at its first OTT Upfront Showcase presenting premium content at its best
Korean content powerhouse shaping the entire Asian video landscape
The Asia Video Industry Association (AVIA) welcomed over 200 delegates from across the region for its first-ever Korean-focused conference and its first in-market event since 2019, with Korea in View, which took place on 30 August at the Westin Josun, Seoul. To set the scene, AVIA CEO Louis Boswell presented key highlights from AVIA’s Korea in View 2022 Report. Ranking 10th among the world’s largest economies and 4th in Asia, South Korea had risen from one of the poorest countries in the … [Read more...] about Korean content powerhouse shaping the entire Asian video landscape
