Kuala Lumpur - Newly-formed Malaysia-based company LI TV Asia is set to launch its first lifestyle channel, called LI, early in 2009. The company's general manager Anne Chan told Television Asia Plus that they have been working closely with Red Bee Media on the branding and positioning of the new channel. Pronounced ‘lee', Chan said the LI channel is so called because the word is a common name across Asia, as well as standing for ‘lifestyle inspiration'. Chan could not yet divulge … [Read more...] about LI TV set for launch early 2009