BBC Advertising, part of BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), is boosting its ad sales team in Asia to make the most of growth opportunities in the region. In response to a strong growth forecast in advertising revenue in  Asia-Pacific  and combined with a global ad sales strategy to get closer to customers and identify Katy Xu will take on the role of Vice President, Greater China & North Asia new cross-platform opportunities, two new … [Read more...] about BBC Worldwide expands Advertising sales team

BBC Advertising, part of BBC Worldwide, the commercial arm of the British Broadcasting Corporation (BBC), is boosting its ad sales team in Asia to make the most of growth opportunities in the region. In response to a strong growth forecast in advertising revenue in  Asia-Pacific  and combined with a global ad sales strategy to get closer to customers and identify Katy Xu will take on the role of Vice President, Greater China & North Asia new cross-platform opportunities, two new … [Read more...] about BBC Worldwide expands Advertising sales team