Starting this week, On Japan is accompanied by a partnership between CNN International Commercial (CNNIC) and the Japanese global chemical company, Asahi Kasei. This international campaign is the latest partnership between CNNIC and Asahi Kasei, and spans sponsorship of the five ‘On Japan’ TV segments, a special 30-minute program as well as digital elements. In addition, the multi-platform campaign includes native ad integration on CNN Digital which includes storytelling around Asahi … [Read more...] about Asahi Kasei embraces CNN theme week
Japan
MIPCOM 2016 sets new records
Cannes – Record attendances at MIPCOM, more World Premiere TV and International Screenings than ever, a remarkable Japan Country of Honour programme, a Personality of the Year, Shonda Rhimes, who packed delegates into her keynote interview and a tour de force opening keynote from Sony Corporation’s President and CEO Kazuo Hirai, combined to make for a highly successful and memorable MIPCOM 2016. At the main MIPCOM event, which drew delegations from 108 countries, attendance reached some … [Read more...] about MIPCOM 2016 sets new records
Global rights acquired by 108 Media
Cannes - Toronto-based global content distribution company, 108 Media announces it has secured the worldwide rights to the live broadcasting of Kyokushin Karate, the specialised Japanese form of martial arts. This is a first of its kind acquisition for the company with the deal secured through its 108 Asia arm. The deal, headed up by Ryo Ebe, Managing Director of 108 Asia will include access to pending live matches as well as archived content which will both be available to international … [Read more...] about Global rights acquired by 108 Media
Star-studded performances at Tony Awards
Tokyo, Japan - WOWOW, Japan’s leading premium pay TV broadcaster, announced that Matthew Morrison, Kelli O’Hara and well-known Japanese actor Yoshio Inoue have signed on as headline performers for WOWOW’s highly anticipated “Tony Awards Concert In Tokyo,” which will take place in March next year. Morrison, who most recently starred as “J.M Barrie” in the Harvey Weinstein musical Finding Neverland, and was nominated for a Tony Award for his role in The Light in the Piazza, and … [Read more...] about Star-studded performances at Tony Awards
Japan, Country of Honour
Japan’s television broadcasters are stepping up efforts to capture new viewers in the Asian markets, where they see high-growth potential, by leveraging popular Japanese dramas and other shows. Japan has been named the MIPCOM 2016 Country of Honour. The Country of Honour programme is organised in partnership with the Ministry of Internal Affairs and Communications (MIC). The focus of Japan’s Country of Honour showcase in Cannes will be twofold. The rapid uptake of high definition 4K … [Read more...] about Japan, Country of Honour
The Japanese broadcast scene
Japan’s television broadcasters are stepping up efforts to capture new viewers in the Asian markets, where they see high-growth potential, by leveraging popular Japanese dramas and other shows. Tokyo Metropolitan Television Broadcasting, known as Tokyo MX, and China’s Dalian Television are jointly creating a programme featuring a close-up look at Chinese tourists in Japan. The show is called Where Are You Going Tomorrow? and begins by asking a group of Chinese tourists travelling in Japan what … [Read more...] about The Japanese broadcast scene
