New York – A+E Networks has launched a global mobile campaign and social media initiative for Mankind The Story of All of Us, a 12-hour television event airing on HISTORY globally. A+E Networks has developed a calendar for social media platforms such as Facebook and Twitter to drive local engagement by HISTORY’s fans worldwide. The offer includes daily updates, topical interactive features such as puzzles, trivia and live Twitter chats during broadcast. The network is also creating a … [Read more...] about A+E Networks launches global digital initiative for “Mankind”
Italy
Discovery Channel launches global Facebook page, YouTube channel
Discovery Networks International has launched its first ever global Facebook page as well as a YouTube channel for its new landmark series How We Invented the World. Participating countries include the US, Brazil, parts of Latin America, the UK, Romania, France, Poland, Hungary, Denmark, Australia, Benelux, Norway, Italy, Germany, South Africa, and Turkey as well as for promotion in Asia and Sweden. The LIVE Facebook page (https://www.facebook.com/HowWeInventedTheWorld) will serve as a vertical … [Read more...] about Discovery Channel launches global Facebook page, YouTube channel