In the first part of this story, we explored what drives the demand for Chinese content in Asia. Continued investments in fresh genres and high-quality productions iQiyi, which not only streams a wide selection of Chinese content but also popular K-drama titles, sees an overlap in the K-drama audience that they’re able to pull them to Chinese drama. Kuek said, “I think we’re trying to make sure that we always try out different styles and genres. We want to break out beyond that group so … [Read more...] about Asia’s growing appetite for the C-drama wave (Part two)
Huace Film & TV
Viu bolsters Asian content through volume deals with Huace Film & TV and Huace Croton Media
Viu, PCCW’s leading pan-regional OTT video streaming service, continues to expand its offerings to bring fresh and engaging premium Asian entertainment through its volume deals with China’s largest TV and film media companies – Huace Film & TV and Huace Croton Media. Being the first OTT player to bring Korean entertainment content across the region, Viu takes pride in being the one-stop service for viewers to access one of the largest volume and widest selection of Korean content titles. … [Read more...] about Viu bolsters Asian content through volume deals with Huace Film & TV and Huace Croton Media
MIPCOM: Viki launches ‘Brand Channels’ for broadcasters and content providers
Cannes, France – Viki, the global TV site powered by fans, announced the launch of Viki Brand Channels for top broadcasters and content providers. The product placement that this will allow will help partners build brand awareness among new global audiences. SBS Brand Channels page Launch partners include: SBS Content Hub, TV Asahi, Tezuka Productions - founded by manga writer Osamu Tezuka, Taiwanese cable TV operator and content producer Sanlih E-Television, … [Read more...] about MIPCOM: Viki launches ‘Brand Channels’ for broadcasters and content providers