So Drama! Entertainment (SDE) wins Best Branded Content for the short film Missing in Action at the Asian Television Awards 2021 – its first foray into one of the most significant and celebrated events in Asia’s TV industry. Directed by veteran local filmmaker Daniel Yam, this short film showcases the special bond between fathers and daughters and the universal tension between duty and family that dads often experience. While the pandemic has brought even more pressure on families, it has … [Read more...] about So Drama! Entertainment’s inaugural win at the Asian Television Awards 2021
branded content
SK-II Studio’s first film ‘The Center Lane’ by director Hirokazu Koreeda uncovers the destiny-changing story of swimmer Ikee Rikako
Prestige skincare brand SK-II has always been rooted in its brand purpose #CHANGEDESTINY, to inspire the world that destiny is not a matter of chance, but a matter of choice. As the world emerges from unprecedented times, issues and pressures that women are facing have never been more prevalent. The need to overcome them never more urgent. In light of this, SK-II has launched its first-ever film studio division and content hub – SK-II STUDIO – dedicated to taking on social pressures impacting … [Read more...] about SK-II Studio’s first film ‘The Center Lane’ by director Hirokazu Koreeda uncovers the destiny-changing story of swimmer Ikee Rikako
Mia by Tanishq collaborates with VOOT Studio for a brand campaign celebrating love this Valentine’s Day
Viacom18’s branded content arm, VOOT Studio and Mia by Tanishq, a part of the Titan Company have collaborated for an exclusive Valentine’s Day brand film that defines celebration and true love. Mia by Tanishq has always believed that even a small piece of jewellery is a beautiful way of saying ‘I Love You’. Echoing this thought, VOOT Studio has conceptualized and created a beautiful 40-second film as part of a campaign that not just showcases Mia’s ‘The Cupid Edit’ Valentine’s Day collection but … [Read more...] about Mia by Tanishq collaborates with VOOT Studio for a brand campaign celebrating love this Valentine’s Day
Branded content on CNN International
Capgemini is embarking on an exclusive branded content campaign on CNN International that tells inspiring stories about innovation. The campaign will engage CNN’s global audience with the “Innovators Race” series - Capgemini’s contest involving teams of young, innovative students from some of the best IT and business universities around the world as they devise creative solutions to real-life business challenges set by senior executives of international brands. The media … [Read more...] about Branded content on CNN International
MIPCOM: Viki launches ‘Brand Channels’ for broadcasters and content providers
Cannes, France – Viki, the global TV site powered by fans, announced the launch of Viki Brand Channels for top broadcasters and content providers. The product placement that this will allow will help partners build brand awareness among new global audiences. SBS Brand Channels page Launch partners include: SBS Content Hub, TV Asahi, Tezuka Productions - founded by manga writer Osamu Tezuka, Taiwanese cable TV operator and content producer Sanlih E-Television, … [Read more...] about MIPCOM: Viki launches ‘Brand Channels’ for broadcasters and content providers
