Firstlight Media announced the continued expansion of its customer-facing resources in India and APAC to support growing market activity in the region. Within weeks of new deployments by aha in India’s Tamil-language market and PLDT’s Smart Communications arm in the Philippines, Firstlight Media has hired Mrinal Ankit to lead sales engineering efforts that can expedite the adoption of the company’s cloud-native platform. Ankit will work directly with Navdeep Singh Aswal, Head of Sales, India and … [Read more...] about Firstlight Media appoints Mrinal Ankit to lead India/APAC sales engineering efforts
Firstlight Media
aha 2.0 expands to Tamil market, powered by Firstlight Media
On the heels of its successful transformation to aha 2.0 last year for Telugu audiences, India’s aha streaming service intends to significantly increase its potential market footprint by using the same backend to deliver localized services to the Tamil audiences. Using Firstlight Media’s cloud-native OTT platform and multi-dynamic storefront technology, aha is delivering its entire content catalog to both Telugu and Tamil language audiences, while dramatically optimizing costs and time to … [Read more...] about aha 2.0 expands to Tamil market, powered by Firstlight Media
Navdeep Aswal joins Firstlight Media to meet growing India, MENA demand
With market traction fueling new growth opportunities in India and beyond, Firstlight Media announced that Navdeep Singh Aswal has joined the company as Head of Sales, India and MENA. Aswal, who has helped Tier 1 operators and media companies select and deploy OTT platforms for more than 15 years, will build on Firstlight Media’s initial successes in the Indian market. India’s aha entertainment service has leveraged the efficiency and rapid time to market of Firstlight Media’s breakthrough … [Read more...] about Navdeep Aswal joins Firstlight Media to meet growing India, MENA demand
Firstlight Media names Jim Vinh to lead Asia-Pacific sales
Firstlight Media announced that it is expanding its sales activity to meet growing demand in the Asia Pacific market, and has named Jim Vinh to lead sales for the region. Vinh, who has spearheaded APAC sales for multiple video and advanced technology providers over the past dozen years, will shape solutions that leverage Firstlight Media’s cloud-native platform for Tier 1 providers. “For our sales team, we’ve sought technology and market experts who quickly grasp how our Gen5 platform can … [Read more...] about Firstlight Media names Jim Vinh to lead Asia-Pacific sales
Firstlight Media teams with Google Cloud to deliver next-gen OTT
Firstlight Media announced that it has partnered with Google Cloud to support rapid deployment and expansion of OTT video streaming services. Firstlight Media’s microservices-based architecture takes full advantage of Google Cloud capabilities, including: Agility to launch services in weeks, rather than months; Scalability for cost effective growth with customers’ businesses and support for complex use cases; and Extensibility that futureproofs platforms with simplified … [Read more...] about Firstlight Media teams with Google Cloud to deliver next-gen OTT
Firstlight Media – NPAW Partnership to tackle CDN switching for OTTs
Firstlight Media and NPAW (Nice People At Work) are partnering to enable OTT and pay-TV providers to optimize content delivery networks (CDNs), reducing infrastructure costs, and increasing subscriber satisfaction. The relationship combines the modularity of Firstlight Media’s ultra-scalable, cloud-native OTT platform and the power of NPAW’s flagship solution, YOUBORA, with its video analytics and business intelligence functions. The partnership is intended to drive improved network performance … [Read more...] about Firstlight Media – NPAW Partnership to tackle CDN switching for OTTs
