Japan’s television broadcasters are stepping up efforts to capture new viewers in the Asian markets, where they see high-growth potential, by leveraging popular Japanese dramas and other shows. Japan has been named the MIPCOM 2016 Country of Honour. The Country of Honour programme is organised in partnership with the Ministry of Internal Affairs and Communications (MIC). The focus of Japan’s Country of Honour showcase in Cannes will be twofold. The rapid uptake of high definition 4K … [Read more...] about Japan, Country of Honour
Feature
The Japanese broadcast scene
Japan’s television broadcasters are stepping up efforts to capture new viewers in the Asian markets, where they see high-growth potential, by leveraging popular Japanese dramas and other shows. Tokyo Metropolitan Television Broadcasting, known as Tokyo MX, and China’s Dalian Television are jointly creating a programme featuring a close-up look at Chinese tourists in Japan. The show is called Where Are You Going Tomorrow? and begins by asking a group of Chinese tourists travelling in Japan what … [Read more...] about The Japanese broadcast scene
The New Television: The Value of Content
Does television risk going the same way as the music or newspaper industries? That is the question asked in a far-reaching new report, The Value of Content, by the Boston Consulting Group (BCG). The report, commissioned by Liberty Global, argues that a major industry shake-up is on the way because of the increasing popularity of online content. It forecasts that this could happen much more quickly than anticipated and that “significant numbers” of TV channels could fail. Television is, … [Read more...] about The New Television: The Value of Content
Japan takes center stage
The nation has also deeply penetrated into the global distribution market promoting made in Japan content from movies to dramas, formats, reality series and other genres. Japanese content is highly sought after in the Asia- Pacific region, Europe and America. Taking the lead as the Country of Honour of MIPCOM 2016, the Broadcast Program Export Association of Japan’s (BEAJ) General Producer, Mr Yamada tells K. Dass of the nation’s broadcast progress and plans. In the last few years, the … [Read more...] about Japan takes center stage
Regional players shake up the Asia-Pacific OTT landscape
OTT players like iFlix, Hooq and Viu are expected to thrive as long as they account for the distinctiveness of each Asia-Pacific market. The three regional players have taken a compelling approach to emerging markets, focusing on and trying to understand the demands and challenges faced by local consumers. As part of this approach, iFlix, Hooq and Viu have established strategic partnerships, offered services at market sensitive prices and developed features appropriate for the available … [Read more...] about Regional players shake up the Asia-Pacific OTT landscape
Asia Pacific Broadcasting
How is Asia-Pacific absorbing the Smart TV concept? In developed markets such as Japan, Korea and Australia where Smart TVs are commonly used, they’re following the trends of their Western counterparts. For the advanced markets, Smart TV adoption is like Europe and the U.S., so they’ll just keep increasing. I don’t think it has reached 50% mark yet, but they will keep growing. In some markets, especially in Southeast Asia and South Asia, which are emerging markets in the developing world, they … [Read more...] about Asia Pacific Broadcasting