Hong Kong – PCCW mobile and ESPN STAR Sports (ESS) have launched Mobile ESPN, a new 3G mobile service featuring LIVE sports content. Available exclusively to PCCW mobile customers, subscribers can readily access coverage of sporting events including Formula One, SBK Superbikes, FA Cup, Grand Slam tennis events such as the Wimbledon, as well as golf majors such as the US Open Championships. Viewers can also look forward to additional selected content such as F1 and FA Cup highlights, … [Read more...] about Sports on-the-go
ESS
Cricket gains greater coverage
New Delhi – ESPN STAR Sports (ESS) has signed a brand new five-year contract for the exclusive rights to broadcast Cricket Australia’s (CA) domestic and home international matches across various platforms including television, internet, mobile and radio, covering the entire Asian region. As a part of this deal, the current Future Tours Program (FTP) sees ESS airing more than 191 days of LIVE international cricket action from Australia, including 27 test matches, 44 one day … [Read more...] about Cricket gains greater coverage
Express yourself
Singapore – ESPN STAR Sports (ESS) has launched “Speak Your Mind”, a new on-air campaign for its programme Intel Monday Night Verdict. An original programme featuring Steve McMahon and Shebby Singh, the show features key issues and topics related to football, providing fans an opinionated and informed, no-holds barred discussion of the game. The new on-air marketing campaign aims to encourage people to share their opinions, a core value of the show. It features a series of … [Read more...] about Express yourself
ESS delivers HD in HK
Hong Kong – ESPN STAR Sports (ESS) today launch two new TV channels, ESPN HD (Ch.672) and ESPNEWS (Ch.673), exclusively on now TV. ESPNEWS is the first 24x7 sports news channel to be developed for Asian viewers, delivering latest sports news and live updates round-the-clock, from around the world, while ESPN HD features a lineup of major sporting events such as Wimbledon, F1 and FA Cup, giving viewers dedicated, full service HD sports coverage. In the near future, PCCW and ESS will also be … [Read more...] about ESS delivers HD in HK
ESS sees strong Wimbledon viewership with Li Na
Singapore – ESPN STAR Sports expects strong viewership for the 2011 Wimbledon Championship, as tennis fans eagerly anticipate Li Na repeating her landmark French Open victory at the 125th edition of The Championships. As the first Chinese to win a Grand Slam, Li’s impressive win in Paris drew record-high tennis audiences in China with 116 million viewers watching the Women’s Final, based on media reports. Besides Li’s participation in the Wimbledon, the rising profile of … [Read more...] about ESS sees strong Wimbledon viewership with Li Na
ESPN STAR Sports appoints new VP for Human Resources
Singapore - ESPN STAR Sports (ESS) announced the appointment of Wendy Montgomery as its new vice president and head of human resources. Montgomery will be responsible for the strategic management and development of human resources at ESS. She will be based in Singapore and will report directly to Manu Sawhney, managing director, ESPN STAR Sports. Montgomery has spent almost two decades in the human resources profession, having held senior executive roles such as general manager for International … [Read more...] about ESPN STAR Sports appoints new VP for Human Resources
