Singapore – ESPN STAR Sports expects strong viewership for the 2011 Wimbledon Championship, as tennis fans eagerly anticipate Li Na repeating her landmark French Open victory at the 125th edition of The Championships. As the first Chinese to win a Grand Slam, Li’s impressive win in Paris drew record-high tennis audiences in China with 116 million viewers watching the Women’s Final, based on media reports. Besides Li’s participation in the Wimbledon, the rising profile of Asian players is expected to resonate with viewers across the region, drawing unprecedented support for 14 other players, in addition to top names such as World No. 1 Rafael Nadal, Grand Slam title-holder Roger Federer, an in-form Novak Djokovic, the Serena sisters, Maria Sharapova and many more. Last year over 65 million viewers in Asia watched the event, predominantly Male PMEBs with up to 55% in key metered markets who are likely to also play the sport and follow it passionately, while the female tennis fan base is distinct and growing, according to ESPN STAR Sports. In its 20th year broadcasting the most prestigious tennis Grand Slam, the event will be available across all television networks and multiple platforms on ESPN STAR Sports, reaching millions of Asian viewers across 24 countries including major markets such as China, India, Hong Kong, Malaysia, Singapore and Thailand. ESPN STAR Sports will showcase a record of nearly 350 live matches from eight courts over two weeks starting 20 June on the online broadband network, ESPN Player. On television, the Wimbledon’s high-definition broadcast will be available in High-Definition on ESPN HD and STAR Sports’ comprehensive television coverage will include nearly 160 hours of LIVE tennis matches. The matches will also be available via live streaming on Mobile ESPN, for technically savvy tennis fans on the move in Singapore.
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