Multi-platform offerings of the 2011 Formula One season on ESPN STAR Sport’s various channels (STAR Sports, ESPN HD and online via the ESPN Player), have resulted in the content provider drawing more than 20 per cent of total pay-tv audiences in Malaysia. The inaugural race at the Australian Grand Prix confirmed Malaysia’s reputation as a major motorsport-viewing nation, as the event saw nearly 25 per cent more male cable viewers aged 15 years old and above tuning in to the live … [Read more...] about Multi-platforms draw multi-million viewers
ESPN
India’s national sport goes HD
New Delhi – ESPN STAR Sports has launched ESPN HD & STAR Cricket HD in India, becoming the country’s first 24/7 High Definition sports channels. With the introduction of these two new channels, ESPN STAR Sports has expanded to five channels in India - ESPN, STAR Cricket, STAR Sports, ESPN HD and STAR Cricket HD. Manu Sawhney, Managing Director, ESPN STAR Sports, said ESPN seeks to give fans as vivid an experience as possible and “…there’s no better way to experience the … [Read more...] about India’s national sport goes HD
MEASAT hits 20
Kuala Lumpur – MEASAT Satellite Systems Sdn. Bhd. reached a milestone this week with its high-definition services. The company confirmed a deal with Encompass Digital Media to distribute the ESPN HD and STAR Cricket HD channels in Asia. Jarod Lopez, Director of Sales, Broadcast Services, MEASAT said, “With these additions, MEASAT’s HD neighbourhood now features 20 channels across Asia Pacific.” Both channels will be distributed on the new Encompass MEASAT-3 MCPC platform. … [Read more...] about MEASAT hits 20
Launch of ESPN HD and ESPN3.com in New Zealand
ESPN has launched ESPN HD on SKY NZ and ESPN3.com on ISKY. ESPN, ESPN HD and ESPN3.com will offer live and exclusive coverage of the ATP World Tour, NBA, NFL, MLB, European football and rugby, college sports, action sports and thousands of hours of news and information programming. ESPN3.com will be the online home for live and On Demand sports video available to SKY Sport subscribers with multiroom , delivering exclusive access to more than 2500 live events each year. ESPN3.com offers exclusive … [Read more...] about Launch of ESPN HD and ESPN3.com in New Zealand
X Games expands its franchise
ESPN announced a significant long-term plans to expand the X Games on a global basis. Beginning in 2013, ESPN will stage six world-class X Games events around the world – two in the US and four events outside the US. ESPN is putting significant resources and focus behind this push for expansion outside the US market and will bring the most prestigious action sports competition to cities and countries around the world. The X Games will continue to showcase and celebrate action sports … [Read more...] about X Games expands its franchise
ICC footage archive database goes live
Singapore - Memories of great moments in cricket will be preserved forever with an online footage archive database. The project, which will be managed by the International Cricket Council’s global broadcast partner ESPN STAR Sports, will make it easy for broadcasters, documentary film-makers and journalists to access and license footage from more than 40 years of great multi-team international cricket events. ICC chief executive Haroon Lorgat praised this important step in promoting the … [Read more...] about ICC footage archive database goes live