ESPNFC, the global multi-media football brand from ESPN, is launching two completely redeveloped and redesigned digital products in time for the World Cup and has announced that Jason Dasey will return to ESPN to serve as a local editor and content development lead for the brand in Southeast Asia. On June 1, ESPN will unveil a brand new ESPNFC.com, the core digital home for the company’s coverage of global football. The site has been rebuilt to be fully responsive across all devices … [Read more...] about ESPN to launch new ESPN FC site and app
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Outdoor Channel inks exclusive ESPN agreement
Singapore – Outdoor Channel (Asia) and ESPN have announced an exclusive pan-regional agreement which will see Outdoor Channel become the exclusive pan-regional broadcaster of the IndyCar Series and of X Games Austin and X Games Aspen in Southeast Asia and parts of the wider Asia-Pacific region. As part of the multi-year agreement, Outdoor Channel and ESPN will jointly promote and market the IndyCar Series and the two signature X Games events across Southeast Asia and target regional … [Read more...] about Outdoor Channel inks exclusive ESPN agreement
ESPN digital media is global leader in 2013
2013 marked a year of impressive growth for ESPN digital properties across the globe, with 154.5 billion minutes logged via online and mobile devices (not including video). There were a total of 17.4 billion global visits*, an increase of 14 percent compared to 2012. Globally, ESPN ranks as the number one online sports brand in terms of average minute audience in 2013, and ESPN’s mobile properties now account for 41 percent of … [Read more...] about ESPN digital media is global leader in 2013
New Singapore HQ for Lucasfilm, Disney & ESPN opened
The award-winning Sandcrawler building officially opened on January 16 in a ceremony with Prime Minister of Singapore, Mr. Lee Hsien Loong, President of Lucasfilm, Kathleen Kennedy, and filmmaking legend George Lucas. The state-of-the-art building will be the regional headquarters for Lucasfilm Singapore, The Walt Disney Company (Southeast Asia) and ESPN Asia Pacific. With this world-class facility and the incredible talent housed within its gleaming glass walls, Lucasfilm Singapore will … [Read more...] about New Singapore HQ for Lucasfilm, Disney & ESPN opened
ESPN appoints Madeline Tan to head APAC sales effort
Madeline Tan has joined ESPN as the Director of Advertising Sales and Sponsorship, ESPN Asia/Pacific. Tan brings 20 years of media industry experience to the role, where she will be responsible for leading all day-to-day management of multi-platform advertising and sponsorship sales across ESPN’s brands in Asia Pacific as well as strategic guidance for the continued development of advertising in support of the sports media company’s business growth in the region. Madeline Tan Tan … [Read more...] about ESPN appoints Madeline Tan to head APAC sales effort
FIGHT SPORTS announces new MD for Asia Pacific
FIGHT SPORTS Network has announced that Adam Zecha, formerly Executive Vice President and Head of Sales at ESPN Star Sports/ Fox Int’l Channels Southeast Asia, has joined the company as Managing Director, Asia Pacific. Zecha will bring almost two decades of channel/ content distribution experience to the organisation, having spent more than 15 years at ESPN, and will lead FIGHT SPORTS as it continues its commercial expansion throughout the region. During … [Read more...] about FIGHT SPORTS announces new MD for Asia Pacific