New York/ Singapore – Alan Hodges, Managing Director, Asia Pacific for A+E Networks, announced today that Saugato Banerjee has joined A+E Networks as Director, Strategy and Business Development, Asia. Based in Singapore, Banerjee, who will report to Hodges, will oversee the creation and execution of the company’s strategic business development efforts to ensure the sustained expansion of the company’s brands across the Asia Pacific. Banerjee has had extensive experience working … [Read more...] about Saugato Banarjee joins A+E Networks
ESPN Star Sports
Multi-platforms draw multi-million viewers
Multi-platform offerings of the 2011 Formula One season on ESPN STAR Sport’s various channels (STAR Sports, ESPN HD and online via the ESPN Player), have resulted in the content provider drawing more than 20 per cent of total pay-tv audiences in Malaysia. The inaugural race at the Australian Grand Prix confirmed Malaysia’s reputation as a major motorsport-viewing nation, as the event saw nearly 25 per cent more male cable viewers aged 15 years old and above tuning in to the live … [Read more...] about Multi-platforms draw multi-million viewers
India’s national sport goes HD
New Delhi – ESPN STAR Sports has launched ESPN HD & STAR Cricket HD in India, becoming the country’s first 24/7 High Definition sports channels. With the introduction of these two new channels, ESPN STAR Sports has expanded to five channels in India - ESPN, STAR Cricket, STAR Sports, ESPN HD and STAR Cricket HD. Manu Sawhney, Managing Director, ESPN STAR Sports, said ESPN seeks to give fans as vivid an experience as possible and “…there’s no better way to experience the … [Read more...] about India’s national sport goes HD
ESS sees strong Wimbledon viewership with Li Na
Singapore – ESPN STAR Sports expects strong viewership for the 2011 Wimbledon Championship, as tennis fans eagerly anticipate Li Na repeating her landmark French Open victory at the 125th edition of The Championships. As the first Chinese to win a Grand Slam, Li’s impressive win in Paris drew record-high tennis audiences in China with 116 million viewers watching the Women’s Final, based on media reports. Besides Li’s participation in the Wimbledon, the rising profile of … [Read more...] about ESS sees strong Wimbledon viewership with Li Na
Sawhney in top ten list of Sportcal’s poll
Singapore - Manu Sawhney, managing director of ESPN STAR Sports, has been voted into the top ten list of Sportcal’s poll on the most influential sports executive over the last two decades. Sportcal.com is recognised as the leading online publication for the global sports market, and the accolade recognises Sawhney’s role in developing the pay-tv industry and key sports’ franchises when it was still at a nascent stage to a vibrant industry with robust growth today. In addition, … [Read more...] about Sawhney in top ten list of Sportcal’s poll
ESPN STAR Sports partners with Cooliris for ICC Cricket World Cup
Singapore – ESPN STAR Sports and Cooliris announced a partnership that allows a behind-the-scenes look at the 2011 ICC Cricket World Cup using LiveShare by Cooliris. LiveShare enables fans worldwide to follow ESPN STAR Sports’ official ICC Cricket World Cup photo stream in real-time featuring exclusive and never-seen-before behind-the-cameras coverage of the event. Cricket fans will be able to experience the atmosphere of the matches at major venues and also share the live stream … [Read more...] about ESPN STAR Sports partners with Cooliris for ICC Cricket World Cup
