AOL Inc. and Endemol USA today announced a production agreement to co-develop and co-produce new web programming initially aimed at AOL’s growing female audience. The partnership will focus on creating premium, unscripted digital video content for women that will enhance their user experience by taking advantage of the real time, interactive and community nature of the Web. “Endemol is a premiere producer of unscripted programming and their expertise in creating unique, interactive, … [Read more...] about AOL and Endemol target growing female web audience
Entertainment
More Hollywood for China
Hello! Hollywood, the number one show about Hollywood in Mandarin, has expanded its weekly magazine format show from 30 to 45 minutes. Produced by Metan Development Group (Metan), the 45 minute version of the series was unveiled to viewers this month. Hello! Hollywood has proven so popular with Chinese audiences that the affiliate stations requested a longer format for 2011 and beyond,” said Larry Namer, President/CEO, Metan. “The series definitely has made a mark in China, and … [Read more...] about More Hollywood for China