Hello! Hollywood, the number one show about Hollywood in Mandarin, has expanded its weekly magazine format show from 30 to 45 minutes. Produced by Metan Development Group (Metan), the 45 minute version of the series was unveiled to viewers this month. Hello! Hollywood has proven so popular with Chinese audiences that the affiliate stations requested a longer format for 2011 and beyond,” said Larry Namer, President/CEO, Metan. “The series definitely has made a mark in China, and we’re delighted to expand the show, satiating the audience’s demand for entertainment news and content.” Hello! Hollywood, launched in 2009, is now available in more than 250 million homes in China, as well as Mandarin focused TV outlets in North America.