CCTV’s strategy of offering more events and more flexible packaging paid off handsomely as the national broadcaster rang up RMB6.7 billion (US$855 million) in ad revenues from its annual prime time auction for 2007—15.7% more than the previous year.The participation of more multinational advertisers and keenly sought-after packages leading up to the the 2008 Beijing Olympic Games contributed to the record result.“As CCTV bidding is the benchmark for all advertising in China, it … [Read more...] about Advertisers game for 2008 Olympics on CCTV
entertainment news
2007 January – 22/01/2007 – 28/01/2007
EVERYTHING YOU NEED TO KNOW ABOUT THE ASIAN TELEVISION BUSINESS. FROM THE PUBLISHERS OF TELEVISION ASIA, TELEVISION ASIA'S EXECUTIVE NEWS - DIRECT TO YOUR DESKTOP EVERY MONDAY MORNING. Television Asia's Executive News22 January 2007Aiello named STAR CEO as Guthrie 'resigns'Hong Kong - Paul Aiello succeeds Michelle Guthrie as Chief Executive Officer of STAR, effective March 1 2007.Although announced as a resignation "for personal reasons", sources say Guthrie was forced … [Read more...] about 2007 January – 22/01/2007 – 28/01/2007
Aiello named STAR CEO as Guthrie ‘resigns’
Hong Kong - Paul Aiello succeeds Michelle Guthrie as Chief Executive Officer of STAR, effective March 1 2007. Although announced as a resignation "for personal reasons", sources say Guthrie was forced to quit due to emerging problems in India - traditionally STAR's most successful market and, at its peak, source of up to 80 percent of revenues. COO Steve Askew, injured in an accident last year, is officially on medical leave but believed to be leaving the company and other staff … [Read more...] about Aiello named STAR CEO as Guthrie ‘resigns’
2007 January – 15/01/2007 – 21/01/2007
EVERYTHING YOU NEED TO KNOW ABOUT THE ASIAN TELEVISION BUSINESS. FROM THE PUBLISHERS OF TELEVISION ASIA, TELEVISION ASIA'S EXECUTIVE NEWS - DIRECT TO YOUR DESKTOP EVERY MONDAY MORNING. Television Asia's Executive News15 January 2007 Interactive and Digital Media Research & Development office to boost IDM sectorSingapore – The IDM R&D office has unveiled initiatives to support and develop the IDM sector in Singapore as a key engine of growth for the country’s economy. … [Read more...] about 2007 January – 15/01/2007 – 21/01/2007
2007 January – 08/01/2007 – 14/01/2007
EVERYTHING YOU NEED TO KNOW ABOUT THE ASIAN TELEVISION BUSINESS. FROM THE PUBLISHERS OF TELEVISION ASIA, TELEVISION ASIA'S EXECUTIVE NEWS - DIRECT TO YOUR DESKTOP EVERY MONDAY MORNING. Television Asia's Executive News08 January 2007KBS World enters Russia/CIS marketSeoul - KBS World has entered Russia and the CIS cable television sector via Comcor TV (digital) for Russia, Ala TV (digital) for Kyrgyzstan, and Alma TV (analogue) for Kazakhstan. The aim is to expand the ‘Korean … [Read more...] about 2007 January – 08/01/2007 – 14/01/2007
Helping independents to help themselves
Over the last 7-8 years, we have seen many more independent TV content production companies, providing content, and production services to both local and international broadcasters. When I first started, we are all contractors or service providers, and now, we are seeing efforts to develop ourselves as content creators – but yet not content owners. Because of the government’s efforts to engage international broadcasters like Discovery Channel, National Geographic, MTV to set up their … [Read more...] about Helping independents to help themselves