Singapore – The Media Development Authority of Singapore (MDA) is conducting its first triennial review of the Media Market Conduct Code and is seeking public feedback. MDA aims to issue the revised Code in the fourth quarter of 2007.
First implemented in April 2003 to address competition issues related to broadcasting and print, the Code is being revised to address changes in the media industry. Ling Pek Ling, Director, Media Policy, MDA, said, "The media landscape has changed since 2003 and a good example is the adoption of different business models by traditional and new media players. With the emergence of new media markets and the introduction of HDTV and IPTV services, it is timely for us to look at how we can update our Code to meet the needs of the media industry."
Proposed revisions include: expanding the Code beyond broadcasting and print to address the evolution of new media markets; ensuring fair competition; ensuring that media players do not unfairly engage in practices by leveraging on their affiliates' significant market power in a media or non-media market; and adopting a more pro-active approach towards handling industry competition and public complaints by revising its enforcement procedures to be more pro-industry.