Mumbai – UTV will invest Rs. 70 crores (US$16.2 million) to launch its UTV Palador initiative consisting of a World Cinema movie channel, a DVD label and World Cinema theatres in India, including special film clubs and corporate screenings.
Offered across the different platforms is the Olive Collection, an archive of over 1000 films from 20 countries that have won more than 3,000 awards from the likes of BAFTA, Cannes, Pusan, Berlin, Venice and Toronto. The films will go out in their original languages, with subtitles. The Olive Collection will be rolled out across all the platforms beginning in April.
UTV will release World Cinema titles on DVD with special features including a short film by an Indian director to promote Indian talent, and memorabilia. Some 20 Indian theatres will screen Olive Collection films with two shows daily, for a total of 15,000 screenings a year. Adlabs Metro & Huma in Mumbai, Gold Adlabs in Pune and Sathyam Cinemas in Chennai will be the first to screen the films. Cinemas in Delhi, Bangalore and Calcutta will commence screening in the second phase. UTV expects the initiative to comprise 20% of the world's non-Indian language movie segment estimated to be worth Rs.1500 crores (US$346.3 million) by 2009.