Singapore/Hong Kong - MTV Networks Asia is revitalizing its creative vision and business model, content and work practices across six key markets including Singapore, Malaysia, Indonesia, Philippines, Thailand and China, for a new integrated strategy. Asia is the first region for the initiative to roll out, with the plans slated to go international to enhance content and branding across all territories. The new initiative is expected to enable MTV Asia to leverage its competitive advantages … [Read more...] about MTV Networks Asia spearheads push for integrated strategy
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MTV China 24-hour Channel to land exclusively in Beijing Olympic Village
Beijing/Hong Kong/Singapore - MTV Networks China has won exclusive landing rights into the Beijing Olympic Village during the Olympics being held August 8-24, 2008. Approved by the Beijing Organizing Committee for the Olympic Games (BOCOG), MTV China 24-hour Channel will air from June 24, 2008 over the private Olympic cable TV network to all Olympics-related competition venues and hotels. Headlining the MTV China 24-hour Channel will be MTV Burr and 100 MTV Ways To Rock The Olympic Games … [Read more...] about MTV China 24-hour Channel to land exclusively in Beijing Olympic Village
BBC Global Channels revs into Top Gear with 360-degree campaign
Singapore - BBC Global Channels Asia-Pacific embarked on a 360-degree media campaign to celebrate the April 6, 2008 premiere of the new season of Top Gear (series 10) exclusively on BBC Knowledge on SingTel's mio TV IPTV service. Top Gear is estimated to be watched by over 150 million households in more than 100 countries, with series 10 and future series of the motoring magazine show to be available first and exclusively on BBC Knowledge in Singapore. The media campaign includes BBC Global … [Read more...] about BBC Global Channels revs into Top Gear with 360-degree campaign
CNN Int’l bags Samsonite sponsorship for multi-platform travel series
CNN International has inked a sponsorship deal with luggage manufacturer Samsonite for its new multi-platform feature series, My City_My Life, where celebrities showcase highlights of their favourite cities. Commencing May 3, 2008, the sponsorship deal marks Samsonite's first TV advertising campaign in four years, and its move forward from a spot-driven association with CNN International. Samsonite's sponsorship of My City_My Life represents a new phase of its long term global communications … [Read more...] about CNN Int’l bags Samsonite sponsorship for multi-platform travel series
NGCI commissions China-focused Megastructures shows from NHNZ
Singapore - National Geographic Channels International (NGCI) has commissioned three China-focused Megastructures (3x60') programmes from New Zealand production house NHNZ as part of its May China Special. The three Megastructures shows Shanghai Super Tower, China's Ultimate Port, and Beijing Water Cube, will showcase modern Chinese architectural achievements including the Shanghai World Financial Centre, Yangshan Port and the Beijing Water Cube aquatic centre with exclusive access to each … [Read more...] about NGCI commissions China-focused Megastructures shows from NHNZ
Endemol International set for massive Wipeout
Hilversum - Endemol International will build an international set for its latest format Wipeout, a competition game show based on obstacle courses. The new set which will mirror Endemol USA's version of the format for ABC in the US is expected to be used for back-to-back productions of Wipeout for broadcasters worldwide. The decision to invest "millions" into what is believed to be the world's largest TV obstacle course, to be located in Argentina, follows the level of interest generated by the … [Read more...] about Endemol International set for massive Wipeout