Kirloskar, India’s leading multi-engineering conglomerate, and CNN International Commercial (CNNIC) are strengthening their long-standing partnership for the 12th consecutive year through the sponsorship of two Going Green shows and a range of digital initiatives focused on green issues. The sponsorship and advertising campaign aligns Kirloskar with topical and compelling content about the environment on CNN International TV, digital, and social platforms. The Going Green shows sponsored by … [Read more...] about Kirloskar continues long-term partnership with CNN into its 12th year focused on green issues and sustainability
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Tony Hall: UK must ‘unleash the full global potential of the BBC’ as new all-time record global audience is announced
BBC News accounts for 438.4 million of the total with an annual increase of 13 percent. Digital platforms are key to success, with an increase of 53 percent in BBC News users. A total of 151 million users now access BBC News digitally according to the annual Global Audience Measure (GAM) which measures how many individuals the BBC reached weekly with its news and entertainment content in the year 2019/20. The Director-General of the BBC, Tony Hall, said: "We are without question one of … [Read more...] about Tony Hall: UK must ‘unleash the full global potential of the BBC’ as new all-time record global audience is announced
iQIYI signs local content partnership deal with Media Prima’s Primeworks Studios
Malaysia’s biggest content producer and distributor, Primeworks Studios and iQIYI signed a content partnership deal that will see six (6) of TV3’s top Malay drama series on iQIYI, as the leading media platform expands into the international markets. The highlight of the deal would be the second season of the mega-hit drama series, 7 Hari Mencintaiku which debuted on iQIYI beginning 24 July 2020 onwards. Following its premiere on the iQIYI platform, subsequent episodes will be made available … [Read more...] about iQIYI signs local content partnership deal with Media Prima’s Primeworks Studios
Mediacorp’s Lights.Camera.Singapore initiative reels in Viddsee as first local content partner
In an exciting new collaboration between Singapore’s national media network Mediacorp and Singapore-based online entertainment platform Viddsee, audiences will get to enjoy more quality local entertainment under the Lights.Camera.Singapore with Viddsee initiative for free! Starting 25 July 2020, fans will be able to binge-watch 16 Viddsee short films under the Scene City anthology by local content creators on Mediacorp’s digital platform meWATCH. Shown as part of the Lights.Camera.Singapore … [Read more...] about Mediacorp’s Lights.Camera.Singapore initiative reels in Viddsee as first local content partner
Pocket.watch taps former WarnerMedia Executive to lead the company’s expansion into the Asia Pacific market, opens second international office
Pocket.watch, the studio creating global franchises from the YouTube stars and characters loved by Generation Alpha, today announced the hiring of former WarnerMedia executive Anshuman Misra to lead pocket.watch’s second international office based in Singapore. Misra will support the company’s expanded global presence and oversee the region’s distribution and content sales, consumer products licensing and merchandising, and advertising sales as Managing Director, Asia Pacific. “The demand for … [Read more...] about Pocket.watch taps former WarnerMedia Executive to lead the company’s expansion into the Asia Pacific market, opens second international office
SES launches free-to-air satellite channel to fight spread of COVID-19
Millions of households across Africa, Europe, and Asia-Pacific will be able to access a free-to-air TV channel via SES satellites dedicated to delivering reliable, informative content about COVID-19. The channel – Fight COVID-19 – broadcasts content that is aimed at providing underserved and rural communities with critical information about how to limit the spread of the virus. The content is provided by trusted organisations such as UNICEF and AFP as well as global EdTech social enterprise … [Read more...] about SES launches free-to-air satellite channel to fight spread of COVID-19